Beam Mobility | Visual Designer (April 2022 - June 2023)

• [Branding & Identity]
  • Creating illustrations for brand assets from icons to illustrations
  • Support requests for tender decks'
  
  [Graphic Design] Digital and Print
  • Digital 🖥️: Branding assets, Social media design for all 8 countries, Banners, Internal and external electronic direct mail (EDM) etc

  • Print 📄: Physical marketing materials with the goal of making everything scalable as much as possible to be used across markets. Examples include Vehicle hangtags, Floor decals for parking spots, Signages, Posters, Company t-shirts etc.
  
  [Marketing campaigns]
  • Independently handled the execution for several campaigns in Australia and New Zealand e.g 
Posters for the Wellington Launch Out-of-Home campaign and the Summer of Safety campaign 2022.
  • Participated with the team in the strategic planning and successful execution of multiple campaigns,
e.g Global Road Safety Week and Beam Code Star 2022
  
  [Social media @Ridebeam.global]
  • Revamped and revived the global Instagram account for Beam
  • In charge of ideation and content creation for the account
  • Increased follower count by 20% between the months of March - June 2023
  • Independently managed Research, Content creation, Design development, and Copywriting for different content pillars.
  • Started an initiative to engage with real riders to improve brand perception. I actively reached out to riders to send surveys about their thoughts on Beam and if they would be willing to let us repost their pictures/videos on Instagram.
  ‍
  [Website content and design]
  • Worked with the team to update and maintain fresh content articles on themrp.org
  • Support redesign of website ridebeam.com
  • Co-designed logos, icons, websites, and social media assets for the Codestar hiring campaign alongside teammates.
  

Adred Creation | Graphic Designer (Nov 2021- April 2022)

• I mainly worked on designs for Philips personal care and Philips sound and vision.
  
  [Graphic Design] Print (physical store marketing materials, posters)
  • Designed physical store marketing materials for product campaigns e.g Christmas tree floor stack display, Neck Tag, Tentcard etc
  ‍
  [Graphic Design] Social media
  • Conducted extensive research and worked closely with clients to deliver information that is informative and easily understandable.
  • Worked with clients such as Philips, Philips Healthcare, and Singapore Polytechnic (SP SPAN)

Playmakers | Junior Art Director (March 2021 - July 2021)

• Managed the social media accounts for brands such as Texas Chicken, Senoko Energy Supply Pte Ltd, MoguShop, Niigata Bento, Stamford Catering, and others.
  
  [Pitching]
  • Craft pitch decks to secure new business opportunities.
  • Collaborated closely with account executives to ensure the fulfilment of client briefs.
  
  [Social media]
  • Created content for the social medial accounts for various food related brands.
  • Took part in photoshoots to assist with the setup for food photography in a studio setting.
  
  [Branding Assets]
  • Created Whatsapp stickers and Zoom backgrounds for clients