The Project
The content concept for BusShi on Facebook is an educational and promotional platform. Its aim is to reach out to seniors and their family members to show them how BusShi app can help to improve their transportation experience and also provide tips for seniors. I chose Facebook as a platform to promote BusShi as according to the latest report from The Infocomm Media Development Authority, the number of seniors using the platform is high and constantly rising throughout the past few years. It is also a platform with a diverse range of audience which makes it best way to provide information to seniors as well as their families. This makes for a good opportunity to provide educational content related to transportation to be targeted at both the senior and their family members. Family plays a huge role in helping seniors age healthily as they encourage and help assimilate them into the society. The account will provide content relating to seniors: It will have 4 content pillars. - Introduction of app - Myths - Life Hacks / Tips - Facts - Events
