The Project
Throughout my time at DSTNCT, I worked closely with the copywriter/suit, leading the art direction and creating social media content for the Singapore Science Centre. This encompassed a range of responsibilities, including researching trending science topics for content, managing social media platforms, creating visually appealing artwork, editing videos, and developing captivating event activations. A crucial aspect of my role involved transforming content-rich information into easily digestible and visually captivating formats, maintaining a balance between educational value and entertainment. This included covering the Yanny or Laurel scientific phenomena trending topics in 2018 to engage the audience and foster discussions.
Apart from creating educational posts for Facebook, I also took part in the planning and execution of the live story coverage for two events during my time there: Drone Saturday and Space Next.
